A basic timeline of the Tupperware company

Reference

Year Event
1938 Earl Tupper purchased polyethylene pellets from DuPont to use in making household containers.
1946 The first Tupperware product (a bell‑shaped airtight container) was introduced in Leominster, Massachusetts.
1949 The "burping seal" patent was granted.
1951 Brownie Wise organized Tupperware parties and became vice president of marketing.
1950s The direct‑sales "party plan" method became central to Tupperware’s growth.
1960 Tupperware expanded to Europe (example: Weybridge, England) and used door‑to‑door recruitment techniques.
1977 The owner of Tupperware (then Rexall) sold its drugstores and renamed itself Dart Industries; Dart later merged with Kraft to become Dart & Kraft.
1996 Tupperware Brands was spun off from Premark.
2003 Tupperware closed operations in the UK and Ireland, citing issues with the direct sales model.
2011 An attempted UK relaunch was planned but later canceled.
2018 Announced withdrawal from Israel, affecting roughly 2,000 agents.
2021 Closed operations in the Netherlands.
2022 Announced exit from the New Zealand market and faced criticism for continuing operations in Russia during the invasion of Ukraine.